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November 30, 2012 | Miami Beach, Florida

Celebrity partners with IMCEA in awarding Big Bad Game Box
to Coast Guard Base Miami Beach

Miami Coast Guard loves their Big Bad Entertainment...

Celebrity Systems has a long and colorful history in its support of MWR programming.

In addition to a reputation for being the go-to integrator of cutting-edge audio, video and sound systems for recreation centers throughout every branch of the U.S. military, Celebrity is especially proud of introducing custom-built, field-grade, turnkey karaoke systems to the military back in 1988. Since then, the company has continued to deliever innovative entertainment systems through thick and thin...often where least expected, but arguably where most treasured by our troops (notably Iraq and Afghanistan).


On November 30, 2012, Celebrity was privileged to team up with the International Military Community Executives' Association (IMCEA) to shine a little light on our U.S. Coast Guard.

In celebration of its 40th anniversary, IMCEA invited MWR facilities, branch-wide, to submit a two-page essay describing how Celebrity's new Big Bad Game Box™ (BBGB*) could make a real-world difference for the morale of the men and women in their command.

Entries were submitted from the Air Force, Navy, Army and Coast Guard, and three made it to the final cut. In the end the Coast Guard Base Miami Beach took top honors for its essay, submitted by Regional MWR Director Casey Malloy!


Malloy stepped up in the face of substantial 2010 and 2011 funding cuts to take advantage of the timely opportunity afforded by the IMCEA and Celebrity. "We have been continually stretched thin" said Malloy, citing substantially reduced funding even while their responsibilities increased due to disasters such as the Deepwater Horizon Oil Spill and the Haiti earthquake.

"Scarce resources have been allocated toward the operational missions...such as the acquisition of six new Fast Response Cutters," Malloy continued. "That translates to fewer morale opportunities for our shipmates."

"It was a tough decision," said Mark Velligan, Celebrity's president. "All of the final entries were particularly touching and heartfelt during these tough times. So compelling, in fact, that we've decided to repeat the essay contest again next year." Velligan did not provide details for the 2013 contest, but promised that helping the troops was both a personal and company priority. "We're looking forward to rethinking the contest for 2013, making it bigger and better than ever."

The formal presentation of the BBGB was made on November 30, 2012 at the Base Miami Beach MWR Center. Mark Velligan and IMCEA Board President Nancy Pasternack, CMCE (HQ-MCCS United States Marine Corps). were on hand to make the presentation, accepted by Base Commander, Capt. Mark Jackson with Casey Malloy and a select group of happy sailors.

"We are very lucky," said Pasternack, "that MWR has great partners such as Celebrity who support us year-round and provide wonderful opportunities such as this for IMCEA members. I know all those stationed at CG Base Miami will really enjoy their new Big Bad Game Box.”

The presentation was followed by a video game tournament displaying all the different facets that the system provides."This is awesome, the system is insane!" said Petty Officer First Class Roberto Prieto. "We have been waiting for this to be unveiled since it arrived on base in this huge crate."

Moral was definitely up.

While on base, Velligan was treated to a few special "tours." An avid basketball fan and he himself a former all-city high school player, Mark was invited to attend the CG Miami Fifth Annual Court of Dreams intra-mural game at American Airlines Arena, home of the Miami Heat professional basketball team. After shooting a few hoops on the impressive NBA court, Mark, along with 110 Coast Guard members and families, also watched LeBron James and the Miami Heat beat the San Antonio Spurs, 105 to 100.

The next day, Mark and Nancy Pasternack got an up-close look at the Coast Guard's new Bernard C. Webber, the lead vessel in the Coast Guard's Sentinel-class Fast Response Cutter (FRC) recapitalization project. Velligan was duly impressed, contemplating, of course, on how Celebrity could build a condensed version of the BBGB for the ship's crew.

Hats off to IMCEA and a Celebrity salute to the men and women of the Coast Guard Base Miami Beach.


MEDIA NOTICE: Interview details and high-res images are available upon request. Contact Ron Arnone at 818-883-0900 or email publicity@celebritynow.com


*Celebrity's exciting Big Bad Game Box,™ rolled out in early 2012, is a high-end, self-contained gaming station that does double-duty for movies, music, karaoke and video entertainment. Designed explicitly for tough military use, a single BBGB system can accommodate up to eight gamers (back-to-back configuration). Systems are popuar in both large and small Warrior Centers and rec facilities on bases nationwide. [MORE]

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